The Idea
A handbag is more than just an item that holds things; it's a daily companion that influences how we move, work, and express ourselves—especially for young professionals navigating India’s demanding 9-to-9 lifestyle.
The concept of “DOODLUXE” is based on the belief that a personalised handbag can help individuals express their unique identities. Even a minor customisation can enhance the way one showcases their personal style.
What playful-luxe means to us?
“Playful” captures the joy of selecting your clean, purpose-ready silhouettes, strap, or charm to reflect your identity.
“Luxe” encompasses everything you can feel: precise stitching, balanced structure, smooth hardware, clean edges, and durable linings.
We design for both Monday meetings and Friday plans—one versatile companion for various rhythms.
One of our limited-edition bags will become the one that holds your laptop, lunch, and lipstick, while subtly expressing your identity with a touch of art that says, in your own way, “This is me.”
